From design to delivery, Direct Mail Services will save you money and headaches by handling the entire mailing process for you. We will take ownership from database cleansing thru addressing and deliver to the USPO to ensure the lowest postage discounts available.
Enhance your mailpiece with variable data. Reach out to your target audience and ensure each letter 'touches' them in a personal way. VDP technology has been proven to increase response rate to direct mail marketing. VDP personalization can be as simple as including the consumer’s name on the piece or can create different messages targeted for specific groups. VDP also allows detailed tracking by adding different promotion codes, phone numbers, or offers. When you connect on a personal level, you have a better conversion rate from prospect to customer.
We are available to assist with your creative thinking. Creativity matters, but mailing requirements sometimes conflict with design. Design errors can be costly so we research the issues so that we can provide you with the solutions. Check out our “Did You Know” section on the website for the latest information and updates.
Mailing Lists are crucial to the success of any Direct Mail Marketing Campaign. We offer custom mailing lists for any geographic area in the entire U.S. --- business, consumer, or occupant data for carrier route mailings. We will help you craft a targeted mailing list utilizing specific criteria such as, lifestyle, income, age, interests, geographic location. Targeting your direct mail campaign to your specific audience will drastically improve your response rate and your ROI.
Our list processing service includes data cleansing to de-duplicate addresses and identify undeliverable addresses. We also match the names and addresses in the list against the USPS NCOALink database to get the current addresses of businesses, individuals and families who have moved in the last 48 months. These steps help to reduce wasted material and postage costs, increase delivery, and meet USPS requirements in order to qualify for First Class and Standard Mail Discounts.
Data security is a top priority at Direct Mail Services. We don't want your information or the information of your customers falling into the wrong hands. Rather than attaching sensitive files to emails, our clients can transfer files to our in house secure server with FTPS using SSL to authenticate and establish a secure connection (don't worry, we'll walk you through it). We also provide the use of a third party service to safely and securely transfer your files. See our upload page for more information.